Experiencing Digital Discourses: Multimodality, Engagement, Activism

Camilla Vásquez · Jan Chovanec

May 2025 · Springer Nature

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This edited book addresses current trends in digital discourse analysis. The central theme of the volume is the notion of ‘digital experiences’; in other words, how users rely on mediating technologies both to communicate and bond with others, and to organize themselves for joint action. The chapters are grouped into three overarching themes: user engagement, multimodal communication, and online activism. Topics covered include memetic and multimodal humor on the internet, sticker use on WeChat, language ideology debates on YouTube, covert communication in QAnon forums, COVID narratives on Korean vlogs, and political activism on Twitter, among others. The book will be of interest to scholars in the broadly defined field of digital discourse analysis. It will be relevant to linguists, social media researchers, communication scholars, and media and cultural studies specialists.

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Camilla Vásquez is a Professor of Applied Linguistics and Director of the Linguistics and Applied Language Studies (LALS) doctoral program at the University of South Florida, USA. She is author of The Discourse of Online Reviews (2014), Language, Creativity and Humour Online (2018) and the editor of Research Methods for Digital Discourse Analysis (2022).

Jan Chovanec is a Professor in English linguistics in the Department of English and American Studies, Faculty of Arts, Masaryk University in Brno, Czech Republic. He has done research on various forms of public media discourses with a recent focus on interactional and multimodal humour. He is author of The Discourse of Online Sportscasting (2018) and currently serves as Co-Editor-in-Chief of Discourse, Context & Media.

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