About this ebook
- Detailed guidance on setting up and structuring GA4 accounts and data streams
- Insights into using custom events and advanced reporting tools like BigQuery
- Step-by-step troubleshooting tips to ensure data accuracy and compliance
- Set up Google Analytics 4 accounts, properties, and data streams
- Implement Google Tag Manager and Consent Mode for tracking
- Create and edit custom events and conversions
- Understand AI integration in web analytics
- Analyze user data across multiple platforms
- Use BigQuery and Looker Studio for in-depth analysis
This book is perfect for digital marketers, analysts, and developers eager to master Google Analytics 4. While no prior GA4 experience is required, familiarity with analytics concepts, web development, and privacy laws will help. It's designed to equip professionals with practical skills to optimize their web and app tracking.
Discover more
About the author
The Rheinwerk Computing series offers new and established professional comprehensive guidance to enrich the readers' skillsets and enhance their career prospects. Their publications are written by leading experts in the fields of programming, administration, security, analytics, and more. Each book is detailed and hands-on to help readers develop essential, practical skills that they can apply to their daily work.
Markus Vollmert is the cofounder and CEO of luna-park, a digital marketing agency based in Germany which has been a certified Google Partner for more than 10 years. With 25 years of experience, luna-park helps companies build effective tracking strategies, set up analytics and tagging systems, launch clear and actionable reporting, and grow internal analytics capabilities. In addition to their work on analytics, the team also supports clients with digital campaigns and content optimization to improve overall performance. Markus has been working in digital analytics for many years and has authored several books on Universal Analytics and Google Analytics 4. He's a trusted GA4 trainer for companies and professionals, offering both in-house sessions and public workshops. He is also a frequent speaker at analytics and marketing events and has joined several Google Analytics partner summits in the United States. He believes that digital agencies shouldn't just deliver results, but help build their clients' knowledge. Only by learning together can clients and agencies truly grow. Markus lives with his family in Cologne, Germany, where luna-park is based. When he's not diving into data, he enjoys traveling and retro gaming.
