The Culture of Value

In the horizontal plane, all you can do is get to 100%; you can't go beyond that level no matter how hard you try, you can't go beyond 100%, and to get to that level, you have to be one of the best. Vertically, using multipliers, you can increase the percentages. You can multiply an 80% value by taking it up to five levels and getting 400%. That's the logic that superstars in every field think in, often intuitively.

There is now enough information that we can apply right now to help us achieve the best results, mitigating risk and maximizing our chances of success. Now we can multiply our value.

Some universal values don't have an exact value. There are specific values and uncertain values. When you invest in certain values, you increase your confidence in your strengths and feed your enthusiasm.

Success is not a random event; it is a process that takes time and requires significant consumption of personal resources. Success requires a constant investment of time, money, and energy. Nobody guarantees success because it depends on many factors, some of them random; however, leaders can see the evolution and dynamics of events in the future because of their time and space vision. If you want to be successful, you can constantly increase your chances of success. It is one thing to have a 15% chance of success and another 75% chance. The better your chances are, the closer you are to succeeding.