Moving to Outcomes: Why Partnerships are the Future of Marketing
About this ebook
Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.
Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
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About the author
Robert Glazer is the founder and Chairman of The Board of global partner marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.Bob’s writing reaches millions of people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, and leadership. Worldwide, he is also a sought-after keynote speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance.Bob is the #1 Wall Street Journal, USA Today and international bestselling author of six books including Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Moving to Outcomes. He is also the host of the Elevate Podcast, a top 1% podcast globally with over 1,000,0000 downloads.Bob is a sought-after keynote speaker by companies and organizations around the world. He shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.Learn more about Bob at https://www.robertglazer.com.
