Who is Bill Bishop? Bill Bishop is a big idea enthusiast. With more than 25 years experience as a streetsmart entrepreneur, he believes everyone can achieve their full potential by trying new things, and by taking the road less traveled. Bill is CEO of Bishop Communications Inc., a business coaching firm for entrepreneurial companies. Over the past quarter century, Bill and his team of coaches have taught more than 4,000 business people how to grow their business by using unconventional, yet effective business strategies. Bill has given hundreds of speeches, keynote presentations and workshops. He is also the author of five best-selling books, including How to Sell a Lobster now sold in more than 25 countries in 12 languages, and The Problem With Penguins.