Daniel G. Bachrach

Daniel G. Bachrach, PhD, is Professor of Management at the Culverhouse College of Commerce of the University of Alabama. Professor Bachrach is editor or coauthor of five books, including Management, 13e; Exploring Management, 5e; Transformative Selling; 10 Don'ts on Your Digital Devices: The Non-Techie's Survival Guide to Cyber Security and Privacy; and The Handbook of Behavioral Operations Management. His peer-reviewed articles have appeared in range of top-tier academic outlets, including Organization Science, Journal of Applied Psychology, Strategic Management Journal, Personnel Psychology, and Organizational Behavior and Human Decision Processes.